JUNE - 2022MARTECHOUTLOOK.COM6Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com JUNE - 01 - 2022, volume 08 - 10 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.comDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com The pandemic forced the event sector to adapt quickly, and it is now regaining its footing by producing new value virtually. Flexible events, prioritising safety, and promoting significance will become the standard in 2022 and beyond, regardless of whether they occur online, offline, or in a hybrid paradigm. Augmented reality event planning technologies, for example, can be utilised for product demos, networking possibilities, entertainment, engaging with virtual or in-person event attendees, and even producing interactive maps for events and location tours. Furthermore, augmented reality technology has improved to the point where AR apps can be utilised on most smartphones, allowing users to attend events virtually.Travellers and event attendees can use virtual tours to feel less isolated in a foreign land, and they can use interactive digital maps and augmented technology to take virtual tours of the event ahead of time and even find their way to a variety of event breakout sessions, as well as identify specific vendors during large expos. However, there's no certainty that all of them will bear fruits, and there's even less of a guarantee that other trends will emerge to take their place. With this in mind, it's more crucial than ever for event planners to be fluid, attentive, and ready to alter their plans at any time.Our editorial board at MarTech Outlook Europe has analyzed the most popular trends of the year to assist industry leaders in manoeuvring in the right direction when adopting Event Management Solutions. We have filtered out the companies that genuinely set themselves a league apart, and strive to not only outperform the rest of the pack but also solve pressing challenges prevailing in the industry. Please, let us know your thoughts.Asher BlakeDisclaimer :*Some of the Insights are based on our interviews with CIOs and CXOsTHE PARADIGM SHIFT TOWARD VIRTUAL EVENTS
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