6JUNE - JULY 2018CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.JUNE - JULY, 2018Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Frank NoelJoshua ParkerKyle SummersShiv ShankerVisualizerSudhin ThomasAD MANAGEMENT SPECIALBrian Thomasbrian@marketingtechoutlook*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comAdvertising is a critical tool in the "promotional mix" of a company today. With the proliferation of smartphones and the evolution of multiple channels, figuring out the most optimum way to reap benefits out of advertising has become a complex task. After all, it is one of the most expensive types of promotion, and if not managed correctly, can burn a hole in your pocket.Ad management is often a complex process that spans multiple stages, from developing the advertising strategy based on the target audience to setting the right budget for advertising. Various multi-media platforms today offer different channels for ad hosting and ad management through the monetization of content. With ads becoming the primary source of earning for numerous social media content creators, automated content management solutions are gaining the highlight, helping the players generate revenue from multiple channels. Leveraging the possibilities that an innovative ad management platform can offer, many vendors in the market are offering subscription-based content and pay-per-view services across platforms such as Netflix, YouTube, and similar content delivery systems, allowing creators to diversify their monetization strategies. Many solution providers are also experimenting with different strategies that will help the companies make the most out of the ad space available on these different content hosting platforms.In this scenario, to help companies tackle their complex ad management initiatives, marketing tech outlook is presenting a special edition that features innovative solution providers in the ad management space. We hope this edition will help you in your enterprise endeavorsPerfecting the Art of Advertising ManagementContact UsPhone:510-838-0854Fax:510-894-8405 Emaileditor@marketingtechoutlook.comsales@marketingtechoutlook.commarketing@marketingtechoutlook.com June - July, 2018, volume 04 - 03 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com
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