6July 2020Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com July - 13 - 2020, volume 06 - 08 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@martechoutlook.comThe marketing sector has taken long strides in digitalization, employing robust tools and solutions to enhance their capabilities. Event professionals are implementing technology gradually and have been able to achieve a competitive advantage. Event management software is slowly gaining prominence helping every event planner to look into the future to deliver a unique attendee's satisfaction. The quality and service that apps are giving have improved over years. The event industry is no exception to it. The event apps are making things easier, quicker, more interactive to the event industry.Smartphones have been there for us in every area of the business and will be continuing to do so in the future. Event management industry is steadily harnessing the complete benefit of mobility interact with each other. In fact, smartphones are keeping more people connected than ever, as many apps allow everyone to network with each other more easily and quickly. Big data is considered to be the future of technology. The industry professionals in event sector are actively using Big Data in terms of ROI measuring, analyzing the data of target audiences. Use of information such as demographics data collected from previous events allows organizers to study the behavior pattern of attendees and make arrangements for the upcoming event according to the results extracted from the data. To offer more meaningful and interactive event experiences, organizers are using technologies such as virtual reality (VR) and augmented reality (AR). While augmented and virtual reality technologies are helping event planners deliver immersive experiences to attendees, these tools also prove to be beneficial in the event production stage.In this edition of MarTech Outlook, we bring you the story of some of the renowned event management solution providers that deliver best-in-class solutions. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the event management solution providers according to your requirements.Let us know your thoughts!Strengthening the Communication with AudiencesAsher Blake
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