8July-August, 2017AI: How Do We Market to Artificial Intelligence?By Douglas Turk, CMO, JLT Group [LSE:JLT]"I know I've made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I've still got the greatest enthusiasm and confidence in the mission. And I want to help you."--HAL from 2001: A Space Odyssey (1968).Back in 1968, Stanley Kubrick and Arthur C. Clarke, gave the world a terrifying vision of Artificial Intelligence gone bad. HAL, the computer from 2001, became conscious and began to make decisions, very bad decisions that jeopardized the crew. We were shown a vision of a talking and thinking machine that was fundamentally terrifying. HAL became a part of the cultural tableau as the ultimate manifestation of the risk of machines. Fast forward to 2017, and today we have a reality that anyone forty years ago would have called complete science fiction and potentially terrifying. Today we have products, such as Alexa, an internet connected assistant, who we speak to and who responds. Alexa (She?) can order groceries, play our favorite music, book travel, and essentially control our home. Alexa, and for that matter any Artificial Intelligence, now has access to a venerable tidal wave of data that only continues to exponentially build and surround us in our professional and personal lives. The data backdrop is powerful, for the first time literally everywhere humans exist; data is being captured and disseminated. Data is the fuel that is powering the AI development and will continue to accelerate technological advancement. We are close to a point where there will be information about almost every aspect of our individual and collective state of being. Like it or not. This applies across all industries and the public sector, from transportation to food to housing to health, each IN MY OPINIONDouglas Turk
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