6July-August, 2017CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.JULY-AUGUST, 2017Mailing AddressValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 July-August, 2017, volume 03 - 04 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Eileen Singh Niko AltonAva GarciaJoshua Parker Sarah FernandesVisualizerStephen ThomasDebra MorganContent Marketing SpecialSamuel Josephsamuel@marketingtechoutlook.com510 556 2641EditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comFrom Facebook Live to Instagram Stories, 2016 played host to some of the most innovative social tools that empower businesses to better reach audiences. With social networking platforms playing major a role in the lives of millennials, businesses are forced to rethink their content marketing strategies to cater to where the audiences spend most time. This does not necessarily mean an organization needs to be present on 10 different networking platforms to make the brand stand out. The key is to strengthen the content and channelize it.For instance, merely displaying a product on Facebook's sidebar will be ignored by the millennials, who might even find it intrusive. The focus needs to shift from quantity to quality and infographics to interactive elements. The secret lies in making the content interactive by involving the users and telling a story that engages and keeps them actively thinking about the brand. With only a few seconds to capture the user's attention, companies are seeking to differentiate themselves by tailoring content that is visually engaging and evokes an emotion. Creating a small narrative that coveys their story through smart, creative content in combination with interesting videos and quizzes will work miracles for brand building.A sure shot way to effectively reach the target audience is through endorsements--to be specific, influencer marketing. Moving away from mainstream celebrities as the spokespeople for products, firms are turning to bloggers, YouTubers, and social media stars that have a better connect with large, diverse demographics.As the content marketing world constantly changes in response to the way users interact online, marketers face more challenges and competition than they did in the past. Leveraging buyer persona tools and smarter content planning, creation, and management, along with intelligent content distribution technology and strategy will help brands resonate among millennials. At this juncture, Marketing Tech Outlook presents its Content Marketing special edition featuring insights from industry thought leaders and solutions from innovative technology providers. We hope this edition is valuable in helping you leverage the latest technology innovations to escalate your brand visibility and value.Let us know your thoughts.Quality Over Quantity*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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