4July-August, 2017CONTENTSImprove Your Customer's Path to Purchase with Product Content ManagementThe New Consumerized EnterpriseFinding Clarity in the World of Big Data to Deliver Personalized Digital Customer ExperienceA Cure for `Infobesity': From Data Overload To Real-Time InsightHow to Get the Most Value out of Your Digital AssetsSetting Direction in an Era of Continuous TransformationMobile Identity: How to Make the Most of Customer RelationshipsMichelle Spector-Burtchell, VP of Marketing, SalsifyBrad Martin, Senior Director, Product Marketing, PRO UnlimitedMariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]Alexander Zaky, Head-Experience Design, SynechronRobert Walden,CIO,EpsilonJatin Maniar, Sr. Director, Product Marketing, MicroStrategy [NASDAQ:MSTR]COVER STORYCXO INSIGHTSCIO INSIGHTS1025303338414422THE CONTENT MARKETING POWERHOUSEPERCOLATENoah Brier, Co-founder & CEO
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