62017Jan-FebCIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2017 Valley Media, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.JAN-FEB, 2017Mailing AddressValley Media, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 JAN-FEB, 2017, volume 03 - 01 Published by Valley Media, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron PierceBrian Jackson Vian IsaacAva GarciaJoshua ParkerAllwyn SilvaVisualizerStephen ThomasDebra MorganSEO SpecialJennifer Stephenjennifer@marketingtechoutlook.com510 556 2400EditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comSearch Engine Optimization (SEO) is the lifeblood of online businesses. While SEO might seem simple to implement in theory, the constantly evolving algorithms and search patterns make an organization's SEO efforts increasingly complex. The only way to be competitively dominant in this space is to keenly monitor even the subtlest of changes in SEO trends and modify the strategies to match the new paradigm, before others.What's new in 2017? The emergence of dense content. Millennials are not pleased with having to read redundant information all over the web; and neither are the search engine giants. The key today lies in delivering content with high `per word value' by focusing on function than form. Given the decreasing attention span of the current generation, there certainly can't be any downside to this approach since the companies get to expend less time developing content and the audience receives more value.While the attention span of consumers might be shorter than a goldfish, their expectations, however, have skyrocketed--reasonable speeds no longer suffice. With user expectations that border on instantaneous load times and websites that are ridiculously easy to navigate, the lines between user experience optimization and SEO are blurring. Google now favors sites that load quickly, are optimized for mobile, and exhibit low bounce rates and high average time on page. If a business intends to maintain high search engine ranking, it is as clear as day that investing into user experience is crucial. Be it minor tweaks or a complete overhaul of the website that implements a responsive design, CMOs need to take the necessary steps before the momentum is lost.Adding to this, voice search is expected to take off in 2017. With the rise of digital assistants like Siri, Cortana, Alexa, and Google Assistant, optimizing for voice search is vital for SEO success this year. This indicates the momentous effort required to shift from the traditional approach that involves shorter keywords to longer voice-based search queries.In the wake of these extensive market changes, Marketing Tech Insights is presenting its edition on SEO, featuring insights from industry thought leaders and innovative solution providers. We hope this special edition will complement your endeavor to revamp the existing SEO strategy and better take on future challenges.Prepping for a New World of SEO*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff\
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