52016February20313825In My Opinion:CMO INSIGHTS:CXO INSIGHTS:The Rise of the CIMO ­ and other operational managers assuming control of IT spendA Strong Focus on Market Specialization is EssentialLittle DataMarketing 2016: Lead with Strategy, Follow with Tools08Today's Marketers Need to Shape Client ExperienceDavid Hatch, CMO, IANSAnn Lathrop, CMO, Crowe Horwath LLPKristin Kelley, CMO, Randstad North America34Leveraging Technology in Targeted Marketing EffortsKeith Pellerin, VP-Product Management & Innovation, AflacJerry W. Thomas, President & CEO, Decision AnalystBrian Miske, CMO, KPMG*All Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
< Page 4 | Page 6 >