DECEMBER 2023MARTECHOUTLOOK.COM6Copyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com DECEMBER - 12 - 2023 volume 09 - 23 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffVisualizerEditorialDebra MorganManaging Editoreditor@martechoutlook.com Event management is profoundly affected by technological advances. Event managers can gain insights into attendees' behavior, preferences, and engagement levels using big data and analytics tools. An AI-powered chatbot provides instant customer service and answers attendees' questions. Digital tools can help event managers reduce paper waste, track carbon footprints, and implement eco-friendly practices. Event management services are in demand as a result of the changes in the way events are planned and executed. Managing virtual events requires different skills and tools, including virtual event platforms and streaming technology.Events are growing due to globalization, free trade, government support, and developed infrastructure. Increased exhibitions and meetings among major global companies fuel the market's growth. New technologies like AI, AR, and VR will make virtual and hybrid events more popular. The corporate event market is boosted by events sponsored by market giants to promote their products and services.This edition of MarTech Outlook Europe brings the latest technological developments in Event Management, providing valuable insights that help businesses make smart decisions about their events.It features thought leadership articles from Anna Fenten, Marketing Director at Searcys, who sheds light on how the digital revolution has provided endless opportunities to personalize the dining experience to drive loyalty, repeat business, and revenue. It also features an article from Alessandro Camaioni, UK Strategy Director, Commerce & Experiential at Momentum Worldwide, and Maria Munoz, UK Cultural Strategist at Momentum Worldwide, who discusses the importance of how Retailers must ensure that, while embracing AI, shoppers themselves are not taken out of the shopping experience they love and value. This edition of MarTech Outlook Europe brings you the story of event management companies. One of them is Live Age, which specialises in crafting communication that engages, inspires, and drives change. This edition features the Top Virtual Event Management Solutions Providers in Europe 2023, Top Event Management Solutions Providers in Europe 2023 and Top Event Management Companies in Greece 2023. We hope you find the appropriate company suited to your business requirements.Let us know your thoughts!EVENT MANAGEMENT IN THE TECH ERARonald DonovanDisclaimer :*Some of the Insights are based on our interviews with CIOs and CXOsAaron Pierce Alvina Rego Kenneth ThomasSherin MatthewJoshua ParkerPaul BarberRose DcruzDebra Morgan
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