6December 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com December - 6 - 2021, volume 07 - 18 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Joshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Marketing technology stack is a staple component in the digital marketing space today. Marketers are constantly looking to invest heavily in the best-match technology to better streamline the marketing workflows and facilitate the organization's growth. However, implementing, maintaining, and optimizing an organization's MarTech can be extremely complicated. This can commence right from the selection of a suitable platform, particularly because selecting an efficient platform, the right solution partner to implement it, and integrating it with the existing workflows can altogether be extremely cumbersome. Further, the process of working with the internal and external stakeholders to roll out the technology can cause undesirable hiccups. In addition to this, deciphering data to determine marketing insights, selecting the right vendor, and working together with data scientists to assist in analyzing the data and steering the marketing department in the right direction can prove to be challenging. The series of pitfalls have urged organizations today to grow more and more agile in order to utilize MarTech satisfactorily. Currently, marketing technologists are effectively combating issues of the marketing teams with increased investments for building out their MarTech stacks. Marketers currently are focusing on partnering with the right marketing attribution software that is helping to replace the outdated attribution models and avoid failing to account for both offline and online successes that compromise the organization's opportunities. Besides, there is an increased improvement in the adoption of email marketing solutions that has been a proven method for brands to reach customers. Moreover, as emails are independent of algorithm changes, it has become one of the most suitable platforms to reach the target audience. A recent study reveals that more than 50 percent of US respondents admit checking their emails more than ten times each day. There has also been an enhanced utilization of content management systems, empowering both websites and blogs and offering good quality and appealing digital content to efficiently drive customers towards the brand. Beyond content, organizations are largely focusing on enhancing customer experiences and building a robust relationship with clients. These holistic MarTech approaches are helping offer improved ROI to the business while reducing the roadblocks around implementing or onboarding them. On this note, MarTech Outlook presents its current edition to bring to light the best-in-class MarTech startups offering innovative solutions to the organizations.Let us know your thoughts!MarTech--the Key to Enhancing Brand ValueAsher BlakeRose Dcruz
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