6December 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Managing EditorDebra MorganSalesVisualizerVincent Georgevincent@martechoutlook.comEmaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com December - 2021, volume 07 - 09 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Customer expectations are always shifting, and these demands are being delivered through a greater variety of channels and technologies than ever before. All of these contacts, touchpoints, events, and transactions are now part of a developing Customer Relationship Management (CRM) ecosystem that may help all workers provide better customer service. CRM software has gone a long way in the previous 20 years or so, from being merely a contact database for storing customer information to becoming a critical source of relationship intelligence for the full customer lifecycle. CRM helps firms enhance their customer experience (CX), prospect and customer engagement, opportunity management, automation, and security.Machine learning, predictive analytics, natural language processing, and automation are all aspects of artificial intelligence (AI) used in CRM today. CRM suppliers are now investing in, acquiring, and developing AI-based solutions to improve customer interactions. Apart from AI, technologies such as process automation, data integration, and block chain are also revolutionizing the CRM platform. In this rapidly expanding scene, many companies struggle to choose an appropriate CRM solution for their business.Our editorial board at MarTech Outlook APAC has analyzed the most popular trends of the year to assist industry leaders in maneuvering in the right direction when adopting CRM solutions and services. We have filtered out the companies that genuinely set themselves a league apart, and strive to not only outperform the rest of the pack but also solve pressing challenges prevailing in the industry. Please, let us know your thoughts.The New CRM Ecosystem Enhancing Customer ExperienceRonald DonovanEditorial StaffAaron Pierce Alvina Rego Joshua ParkerPaul BarberRose Dcruz
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