6December 2020EditorialIt does not matter anymore what your industry is, or what products and services you provide - digital marketing trends cannot be neglected. Not too long ago, companies required little more than a website and a Facebook page, but now, the digital landscape is advancing so rapidly that it's tough to sustain. At this hour, almost every successful business has an online presence. In 2020 and beyond, novel technologies and tools will come to the forefront, compelling marketers to adapt with the view to keep their organisations at the top.Further, technologies like artificial intelligence will help businesses to understand how customers consider their products and services through analysing consumer behaviour and search patterns. Acceptance of artificial intelligence by companies can reduce staffing costs, expedite and assure growth and support to get an advantage over other players in the marketplace. Besides, the visual search will enable detailed results for individuals uploading a picture to perform a search. On the other side, conversational marketing assures a real-time, one to one connection between the marketers and the customers. Conversational marketing facilitates businesses to accomplish higher engagement and loyalty of the customers by improving the user experience through the feedback-driven model. Marketers wishing to touch the Millennial and Gen Z markets, user-generated content is an eminent resource. The marketers can attract customers by encouraging them to share exclusive content by offering discounts or collaborating with them for a cause. Additionally, 5G or the fifth generation of mobile technology is possibly one of the most notable trends, and this will mark a new phase of digital communications, and its effects will be felt in every industry.In this edition of MarTech Outlook, we bring to you some of the leading companies that have excelled through innovation in delivering digital marketing consulting/services. We hope the inspiring success stories of these providers benefit our readers who are in pursuit of an ideal collaboration.Let us know your thoughts!A Holistic Approach to Digital MarketingCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com December - 17 - 2020, volume 06 - 17 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffRonald DonovanDebra MorganDebra MorganManaging Editoreditor@marketingtechoutlook.com
< Page 5 | Page 7 >