6Dec - Jan 2020Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com Dec 2019 - Jan 2020 volume 05 - 13 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerJohn GothamVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comAn integral part of any marketing strategy, Customer Loyalty Management Systems (LMS) lays the groundwork for organizations to seek and detect their most loyal users based on behaviors, location, age, and previous product selection criteria. For decades, organizations relied on word of mouth and simple advertising to reach out to customers when a new product was set to release or features were added to existing product lines. The present technology-oriented world, however, is more demanding and organizations are utilizing LMS to maintain prominent sales streams, and to promote positive image branding, so customers leave excellent reviews and recommend the brand to others. Before deploying LMS, however, firms within the highly competitive marketing arena must decide on the business objectives they are trying to achieve. To do so effectively, companies must have access to data analytics that can aid them in capturing essential loyalty habits based on set parameters. Coming to the aid of these product makers are technology vendors that offer loyalty tracking and measuring platforms across multiple internal and external sales channels. The insights garnered through these technological solutions can be used to create mapped structures on how to reward the most devoted users adequately, and to administer advertising that is relevant to specific individuals or groups. Keeping these thoughts in mind, our editorial team has spent long hours seeping through the many LMS vendors to compile a list of the most promising technology enterprises that are changing the frontier of loyalty program structures.Let us know your thoughts!The Making of Brand Loyalty ProgramsIssac George
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