AUGUST 2024MARTECHOUTLOOK.COM5CXO INSIGHTSMaking Influencer Marketing AuthenticPatrick Benson, Director - Digital, Social & PR, El Pollo Loco22Mena Wouters, Director Digital Commerce, Omni Product Content Experience, Lowe's Companies, Inc.Adding Value through Digital Media and Content28CXO INSIGHTSFEATURED COMPANY16Word on the BlockCharlie Erlikh, Co-FounderA Visionary Digital Marketing Leader in the Financial Services SectorMark Cohen, Senior Vice President, Marketing Manager, Mesirow18SOLUTIONS PROVIDERS - 2024INFLUENCERMARKETINGManuel Vilarroig, Marketing Director and Digital Lead, McDonald'sDriving Digital Transformation: Innovations in Marketing2125Kajal Narasimha, Principal, ZS AssociatesYou need an influencer strategy, even if you don't know it
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