6AUGUST 2021Debra MorganEditorialDebra MorganManaging Editoreditor@marketingtechoutlook.comA global pandemic can really stir things up in the marketing world. In 2020, we've seen some big changes in digital marketing and 2021 is likely to bring even more changes. As a digital marketer, it's important to pay attention to trends so they can stay on top of changing best practices without disrupting their entire marketing strategy. Email marketing may be 40 years old but it's as strong as ever. Perhaps even stronger as brands have made the shift to digital marketing channels as we navigate the ever-changing marketing landscape brought about by COVID-19.A lot of businesses still find the concept of AI (Artificial Intelligence) a bit confusing. You will find many newbies and experienced marketers skeptical about the use of Artificial Intelligence as an effective email marketing strategy. Despite the use of advanced technology, marketers will find more data online than they could collect with edge-cutting software. AI is capable of collecting data with minimum effort applied. There is plenty of evidence that AI can outperform humans regarding effective outreach, list segmentation, content analysis, etc. Additionally, Artificial Intelligence can also perform tasks that include recognizing emotions, diagnosing illnesses, and solving problems. With the use of AI, it becomes easier to obtain data and get a better picture of your potential customers' likes, dislikes, and priorities. AI ensures accurate personalization by getting more data about your clients. Also, regular clients are getting more aware of the volume of data collected about them. Naturally, as customers, they expect to be accommodated better as they agree to exchange their personal information for improved personalized-offers.In 2021, one of the top online marketing trends remains data privacy and the privacy of clients. One of the biggest challenges that online businesses face today is compliance with strict age verification laws. All online companies need to familiarize themselves with the potential risks posed by a lack of strict systems and age verification systems. There is a unique set of law and age-related restrictions rules for each country and region. The GDPR (General Data Protection Regulation) of the EU (European Union) is one of the most challenging law frameworks for online business regarding regulatory compliance. A lack of compliance can make it difficult for online sellers to run their selling and marketing operations smoothly.Let us know your thoughts.The Post-Pandemic World of Email MarketingCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com AUGUST - 09 - 2021, volume 07 - 13 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Rose DcruzJoshua ParkerVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffAsher BlakePaul Barber
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