6August 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Joshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.comEmaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com August - 23 - 2021, volume 07 - 10 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Time is one of the essence--that's why efficiency is something so many people strive for. So even brands cannot waste time and resources on traditional advertisement approaches if that don't yield results. The good news is that there is a plethora of technologies available today that is changing the status quo of advertising, shaping its future. While technologies such as 3D printing, AI, and AR/VR, have already created dramatic shifts, the landscape still continues to change. Undoudtly, 2020 has passed in the blink of an eye, but we can't wait to see what 2021 has to unveil in the digital advertising world. Today, people are spending even more time connected to their smart phones and mobile devices than ever. All of these factors have contributed to increase opportunities for digital advertising. For instance, in-game advertising is growing. If you are a mobile mini games addict, then you know what we are talking about. Even though it might seem like an extra task to watch a 30-sec ad every five minutes, you will do it to get bonus points--and this is undoubtedly one of the most common moves made by ad makers today. This is the same case with online video streaming. So, in our view, this is likely to keep on being a trend for brands and businesses in 2021 and beyond. With all these new avenues making waves across the ad management space, organisations need ad management solution providers that understand the intricacies of each platform. In this edition of MarTech Outlook, we bring you the story of some of the most successful ad management solution providers that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you the right assistance in choosing the best ad management solution provider according to your requirements. Let us know your thoughts!Ad Management in the Digital EraDavid ParkerRose DcruzThis special edition on HubSpot is an initiative of MarTech Outlook Magazine. The selections for this HubSpot is made by an independent body, and HubSpot has no involvement in this initiative nor any partnership with MarTech Outlook.
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