6August 2019Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com August - 02, 2019, volume 05 - 06 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.martechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerShirley FaithVisualizerBrian HardingRich Gonsalvesrich@marketingtechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comTo note that today's businesses can monetize their content over multiple distribution avenues is stating the obvious. It is common knowledge that today's multi-media platforms offer diverse channels for ad hosting and ad management through the monetization of content. Some of these platforms include Facebook, YouTube, Google Ads, Twitter, and Instagram, besides ecommerce websites and localized apps on hand-held smartphones intended to reach out to regional users within the ecosystem. The influx of AI and automation has also given birth to automated content management solutions that generate periodic ads on multiple platforms, oftentimes on a particular festival or national holiday. For example, a company with a paid advertisement on YouTube can broadcast a message along the lines of, "This Christmas, loyal consumers of XYZ brand are entitled to XYZ discount," without the need to get involved in the process of creating a new ad or even contacting the platform. Subscription-based content platforms such as Netflix and Amazon Prime have also emerged as viable platforms, especially if a brand intends to reach a niche market. In several cases, brands have been known to advertise specific products on specific platforms to target a particular age demographic. There have also been cases of brands aligning their ad strategy with the theme of a particular TV series or movie, an approach that is welcomed by platforms that benefit from cross-promotion of their content. The possibilities are endless for brands as these new platforms are enabling them to reach a wider audience and grab more eyeballs than at any point in history. While all these new avenues are exciting, most businesses lack in-depth knowledge of the prevailing digital economy, to effectively tap into the wallet of a consumer. After all, to grab the attention of a user with a 10 second YouTube advertisement isn't always going to yield favorable results. Since each platform has specific attributes that must be aptly managed to effectively maximize advertising effectiveness, organizations need ad management solution providers that understand the intricacies of each platform. This reality heightens the need for a competent ad management solution provider that has a strong pulse over the digital economy and the tools to help brands stamp their presence. To allow your business to identify such a solution or service provider, our readers stand to benefit by leafing through this special edition on ad management.Multiple Channels, Multimarket OperationsIssac George
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