APRIL 2024MARTECHOUTLOOK.COM8IN MY OPINIONMartech (Marketing Technology) and Adtech (Advertising Technology) are two major fields that are changing the IT infrastructure for digital transformation. Martech refers to the use of technology to automate and optimize marketing processes, while Adtech refers to the use of technology to manage and deliver digital advertising so particularly in the acquisition and engagement of end-users.The Scope of IT has become larger than ever to see how the overall marketing stack will go with the infra By Nivedan Kumar, Head of Cloud and Technology Partnerships, AppsFlyerMARTECH, ADTECH AND IT Nivedan Kumar
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