APRIL - 2023MARTECHOUTLOOK.COM8IN MY OPINIONThe evolution in payments technology to drive faster, easier options for sending and receiving money was well underway prior to the COVID-19 pandemic; however, it has certainly heightened the need to accelerate this direction. The infrastructure behind new payment platforms carries a flood of data that can ultimately transform the bank's role in customer commerce. At TD Bank, we're working to apply that data toward building a more holistic, personalized financial experience for customers--an intuitive, easily navigated one-stop-shop that will serve customers' incoming and outgoing transactional needs and, more broadly, help them achieve their financial goals. Listening to customer intel is key to evolving programs, especially during this difficult time, as products need to adapt to today's new norm. Fintechs, to a large extent, already have figured out how to remove friction from consumers' financial lives and offer user-friendly experiences and guidance. Many traditional banks risk falling behind if they don't lean into new payments capabilities to keep up with evolving BEYOND THE TRANSACTION: A HOLISTIC APPROACH TO BUILDING CUSTOMER TRUSTBy Barry Baird, Head of Payments Capability and Delivery, TDBarry Baird
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