APRIL - 2023MARTECHOUTLOOK.COM5How MarTech Drives a Frictionless, Personalized Customer JourneyWanda Gierhart, Chief Marketing and Content Officer, Cinemark22Authentic leadership. Be yourself, because nobody else willJacob Baldock, Head of Marketing - International & Wholesale, Woolworths Group28The Power of Personalization at Scale for MarketersJennifer MacKenzie, Senior Vice President of Property Casualty Marketing, Nationwide26Leveraging Media Networks to Reach the Right AudienceChad Fox, Chief Marketing Officer, Dollar General24LEVERAGING SOCIAL MEDIA TO BUILD COMMUNITIESFrank Kecseti,Chief BurroCOVER STORY 12
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