APRIL -2022MARTECHOUTLOOK.COM6Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com APRIL - 11 - 2022, volume 08 - 06 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.comDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Our personalization results are great -- but they are not unique to Proof. They are part of a secret movement that the best B2B marketers have started to explore and implement across the World Wide Web. While experience optimization has emerged as an untapped opportunity in recent years, we're seeing a dramatic increase in the true belief in its value. Infact, 95 percent of marketers now believe in the value of personalization and its potential to positively impact a business' bottom line.The need for product and engineering to collaborate with marketing functions is more apparent than ever, and organizations are now more likely to align these functions to streamline experience creation. More organizations will witness marketing and product management being owned by a singular executive, sharing development resources and ensuring priorities are aligned. Mapping out the responsibilities of each function will be essential to success, and orchestrating teams that design campaigns will have a noticeable impact on the customer experience for both new and returning customers.No longer solely a marketing team initiative, optimizing customer experiences will become a priority for entire organizations, starting with C-level executives. What was once known as experiments with notifications and A/B testing messaging creative has now become a sophisticated, full-fledged discipline--and one that provides a competitive advantage. As a result, expect more companies flagging experience optimization as an essential element of their digital investments.As consumers demand more experience optimization from brands and digital data becomes easier to access than ever before, organizations need a solution that will meet these needs without compromising on quality or functionality.While the technologies and consumer demands driving these trends have been around for a while, we expect the emphasis on experience optimization to rise ­ especially in eCommerce. Although some organizations can afford to develop these capabilities internally, most enterprises will opt to buy web personalization and conversion rate optimization solutions rather than building the technology from scratch. To move quickly, marketers will need to focus on control, ease of use, and comprehensiveness when selecting an eCommerce personalization solution that can meet and exceed their goals.Let us know your thoughts.THE IMPORTANCE OF PERSONALIZATION IN DELIVERING SEAMLESS CUSTOMER EXPERIENCEAsher BlakeDisclaimer :*Some of the Insights are based on our interviews with CIOs and CXOs
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