APRIL -2022MARTECHOUTLOOK.COM6Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com APRIL - 25 - 2022, volume 08 - 07 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesVisualizerVincent Georgevincent@martechoutlook.comDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com Influencer marketing is a dynamic industry that is continuously evolving. To keep pace with the industry, it's crucial to keep an eye out for the latest trends. After all, you need to be able to adapt to the ever-changing demands of the market as well as who and what is popular across multiple social media platforms. The strategies that were an integral part of your marketing and worked for you for last year might not yield the same results this year. Especially on social media. Before you launch another influencer marketing campaign, make sure you know what's new in the industry.Influencer marketing isn't just about the number of followers anymore. It's also about engagement and relatability from quality content. Because of this influencer marketing trend, it makes sense that micro-influencers and nano-influencers are making a huge impact on e-commerce. Despite having a small follower count, these social media influencers typically have an audience base that is highly engaged. Further, they don't charge as much money for marketing campaigns like other influencers. For small businesses that have a limited budget, working with micro-influencers can be extremely beneficial. Even big brands like Daniel Wellington have jumped in on this influencer marketing trend to promote their products in different locations around the world and on social media.With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize. Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they're tuning into, in order to get the most out of your influencer marketing efforts.One of the top influencer marketing trends in 2022 will be the continued professionalization of creators thanks to new monetization models on social media platforms. Social media apps know the value that influencers bring to audiences on their platforms. As such, they are investing in compensation models to incentivize influencers to keep using creating on their platforms to continue growing platform usage and engagement. Let us know your thoughts.THE RISING ROLE OF INFLUENCER MARKETINGAsher BlakeDisclaimer :*Some of the Insights are based on our interviews with CIOs and CXOsAaron Pierce Alvina Rego Joshua ParkerPaul BarberRose Dcruz
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