4APRIL 2021IN FOCUSPg 10 - 11PG - 16 - 2808Are you Xperienced? Say hello to the new marketing currencyTim Rickards, Marketing Director, Activation and Engagement, Charles Schwab12COVER STORYJason VandeBoom, Founder and CEOSOLUTION PROVIDERS - 2021PERSONALIZEDMARKETINGCUSTOMER EXPERIENCE AUTOMATION FOR BETTER CUSTOMER ENGAGEMENTACTIVECAMPAIGN
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