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5April 202123Customer Data Platforms: A New Tool to Unify Shopper DataDigital Tools Enable Precision B2B MarketingRon Menich, VP, Advanced Data & Analytics, Catalina MarketingMatthew Lieberman, CMO - US/Mexico, PWC0830Last wordCMO INSIGHTSIn My OpinionIN FOCUS Pg 10 - 11CMO INSIGHTS27Marketing Email Campaigns - Personalized or Intrusive? How to know your customers without creeping them outBennett Porter, CMO, Booster FuelsCloud based Data as a Service (DaaS)Brian Skapura, Former Managing Director, The American Institute of Architects and CIO, Technology Junto
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