6April 2019Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com April - 12 - 2019, volume 05 - Issue 03 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.martechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Joshua ParkerKhyati DubalAnkit SinghShirley FaithVisualizerRenukesh GangurRich Gonsalvesrich@marketingtechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comThe event management industry is embracing latest technologies to enhance guest experience. Event managers are using automated solutions for mundane tasks and eliminating all the hassles inherent to event organization, regardless of its type or size.They are also using technologies like virtual reality (VR) and augmented reality (AR) to help attendees to explore beyond the conventional boundaries of event venues and unexceptionally improve their experience. On the other hand, artificial intelligence (AI) is making it possible for attendees to seamlessly engage with new channel that assist them through the journey of entire event related experience. Event organizers are now employing AI-powered chatbots to communicate with attendees, send out invites, and answer their queries in real time. AI event learns from gathering attendees' data from previously held events and mapping a plan on which people are more likely to come to the event, thereby helping coordinators in managing the event venue and all the functions easily.Another trend taking the event management market by storm is facial recognition. This technology has already marked its presence among a few non-corporate events and is gradually making its way into the corporate industries. Facial recognition drives the transformation toward enhancing the security measures of the venue and attendee management by mapping their behavior. Most importantly, facial recognition, improves the social media presence of the people attending the event by automatically tagging them pictures, thereby proving to be a significant marketing tool. In wake of such technologies entering the event management landscape along with many others such as big data and the cloud, event managers, are looking for techniques to leverage their benefits without incurring additional cost on their pre-defined budget. In this edition of Marketing Tech Outlook, we are helping them explore and associate with event management solution providers that are bringing in the technology revolution in the market.Do let us know your thoughts!Delivering Interactive ExperiencesIssac George
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