Copyright © 2025 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com APRIL - 2025 volume 11 - 03 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffVisualizersEditorialDebra MorganManaging Editoreditor@martechoutlook.com MarTech is no longer about managing what has worked--it's about engineering what should.The Omnicom-IPG megamerger says it all. Legacy holding companies are collapsing decades of silos to confront one truth: Big Tech, AI and changing consumer values are remaking the ad world at speed. If old models can't keep up, they won't survive. That urgency now defines how marketers choose platforms, allocate budgets and build experiences.AI has shifted from promise to practice--no more experimental sandboxes, running predictive models, content engines and customer scoring in production environments. It decides not just what to say but when, where and how--with measurable returns. Then, there's the way consumers interact. Voice, wearables and immersive media are no longer fringe. Augmented and virtual reality are building new spaces for engagement--interactive, contextual and often untethered from the traditional screen. At the same time, marketing's moral compass is realigning. Brands aren't just promising sustainability--they're embedding it into campaigns, operations and technology stacks. Martech leaders are being asked to drive performance and do it with ethics and intention. That's not a side project--it's the brief.The global MarTech market is projected to grow from $175.95 billion in 2025 to $296.88 billion by 2030 at a compound annual growth rate of 11 percent.So yes, 2025 is the year MarTech grew up. Not because the tools got fancier but because the questions got harder: Can we scale without exploiting attention? Can we personalise without intruding? Can we automate without losing the humans?This MarTech Outlook Magazine features an article from Todd Palmerton, Vice President of Talent Event Creation and Management at Wasserman, who shares why time is the most valuable currency in today's event industry. Another featured article by Chris Farrar, Senior Product Manager at Primary Residential Mortgage, reveals how the company overhauled its CRM evaluation process. By shifting from subjective decision-making to a transparent, data-driven framework, Farrar's team created a collaborative RFP model that prioritised real-world user needs and vendor input.Through this edition, we hope you find the right partner to meet your organisation's needs.MARTECH TO OUTGROW THE FUNNELKevin Parker Edwin PaulDisclaimer :*Some of the Insights are based on our interviews with CIOs and CXOsAaron Pierce Alvina Rego Kenneth ThomasSherin MatthewJoshua ParkerPaul BarberRose DcruzDebra Morgan
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